European Far-Right Dictating the Political Narrative, Research Reveals
Established parties in power are more and more enabling the far right to set the public discourse, according to a new study carried out in the Federal Republic of Germany.
Academics found that this trend has inadvertently benefited radical parties by validating their ideas and disseminating them more widely.
Analysis Based on Over 20 Years of Media Reporting
The results, released in the European Journal of Political Research, utilized an automated text analysis of more than 520,000 articles from six German publications.
Capital-based researchers noted that as the far right moved from marginal topics in the 1990s era to core subjects like assimilation and migration, mainstream parties increasingly adapted their communication in response.
This adaptation boosted the dissemination of these concepts and signaled to voters that such positions were acceptable.
Consequences for Democratic Systems
"Public communication by established political groups is crucial in the voting performance of the far right," stated a political sociologist participating in the study.
"This factor has been underestimated," she noted.
The impact was evident even when conventional groups were criticising the radical faction. "You're still giving them attention," the researcher commented. "Our core argument is that because we live in such a battle for attention, this attention is key."
Mainstreaming Phenomenon Across the Continent
While the research was centered around the German context, this mainstreaming phenomenon is likely to apply to countries throughout the European continent.
"This is frequently observed in European media," explained another researcher. "The far right says something and everybody begins discussing it for one week."
"Even if you're countering it, you're repeating it," he stated.
Hardening of Political Rhetoric
At certain points, political figures have also hardened their discourse to match that of the far right.
In a recent discussion, a then national leader advocated widespread deportations and urged them to happen "more often and faster."
Comparable examples can be found across Europe, as elected officials from nations including the UK to the French Republic adopt the language of the far right, particularly on immigration.
This has formed an echo chamber that would have been inconceivable a decade ago.
Core Issue: Who Sets the Narrative?
"{If you're a moderate political group and you are discussing cultural issues – immigration, integration – in a way that is dictated by the pace of the radical right, that's the essence of narrative control," explained a researcher.
Some parties have gone one step further, attempting to emulate the strict agenda of the radical right, even as studies indicates that this approach drives voters to cast their ballot for the radical faction.
Gradual Influence and Public Perception
The extent of data gathered revealed that the influence of far-right groups had been gradual and had increased with the passage of time.
"Public perception doesn't change from day to day," stated a researcher. "However, when you hear this pessimistic narrative around migration frequently, and it is being disseminated not only by far-right parties but also, for example, by established parties, then of course this storyline gains more traction."
Requirement for Mainstream Groups to Carve Out Their Own Discourses
The study emphasized the need for mainstream parties to develop their distinct narratives, especially on subjects such as migration and integration, rather than constantly trailing after the far right.
"It's like a dance," explained one researcher. "When the leader is far-right and you're responding to them, you lose the ability to choose which music should be playing."